ein sehr optimistischer Herr
• Facebook (FB +1.5%) will produce $30B in 2018 revenue on the back of a 13% share of global digital ad spend, predicts Sterne Agee's Arvind Bhatia, reiterating an Outperform and $80 PT. Bhatia previously forecast an 11% share.
• Facebook had 2013 revenue of $7.9B, and is expected by the Street to respectively post 2014 and 2015 revenue of $11.8B and $15.6B.
• Bhatia sees better monetization of Facebook's non-core apps boosting sales. The company has just begun selling ads on Instagram, and doesn't sell any on its Messenger apps. WhatsApp is only monetized via $0.99/year subscription fees (in some markets), and Facebook has promised it won't sell ads on the mobile messaging platform.
• Bhatia has been bullish on Facebook since its May 2012 IPO. Back then, he argued Facebook could grab an 8% share of digital ad spend in 2016.