So schreibt Cargill auf seiner Homepage über Eversweet. Ein Auszug:
QuoteEverSweet™ next-generation sweetener. Calorie-free sweetness, inspired by nature.
The future is here and it’s sweeter than ever! Cargill’s EverSweet™ next-generation sweetener has great taste with up to 100% sugar replacement. It is made with the same sweetness that is found in the stevia leaf, to delight your taste buds with calorie-free joy.
Our secret? The age-old technique of fermentation - with a modern twist. Using a specially crafted baker’s yeast, our EverSweet™ sweetener delivers the best of the same sweetness in the stevia leaf.
At a time when more consumers are watching their calorie intake and striving to live a healthier lifestyle, our EverSweet™ sweetener offers a new, delicious choice for reduced and zero calorie food and beverages.
Habt ihr es gelesen? Wo wir in Europa uns den Kopf zerbrechen darüber, ob es "natürlich" ist, verwenden sie die Formulierung: "Our secret? The age-old technique of fermentation - with a modern twist.
So nimmt man Kunden die Angst vor Neuerungen, indem man ihnen erklärt, dass man sich einer uralten Methode bedient und mit moderner Technik optimiert. Wenn das nicht genial ist!